Why Abu Omar Halal
Our Story
Abu Omar Halal first opened in 2011 as Houston’s first and only halal food truck. The original concept offered a fusion of Mexican and Middle Eastern flavors, but guests overwhelmingly gravitated toward the Middle Eastern dishes—especially chicken shawarma.
After an initial venture that did not succeed, our founder relaunched the concept in 2015 with valuable experience gained from working in the restaurant industry as a line cook, head chef, and manager. With this deeper operational and hospitality knowledge, Abu Omar Halal quickly grew from a single truck into a multi-state brand with more than twenty food truck and storefront locations.
Mission & Objectives
Our mission is to share the traditional tastes of the Middle East with the American public in an environment that both showcases Middle Eastern hospitality and fits the fast-paced lifestyle of our diverse customer base.
- Serving authentic food with consistent quality across all locations
- Providing excellent customer service that reflects genuine Middle Eastern hospitality
- Delivering quick and efficient service aligned with fast-casual dining
- Managing overhead and operating costs responsibly
- Growing our network into communities with strong demand and healthy market conditions
Industry Position & Competition
Middle Eastern and Mediterranean cuisine has become increasingly popular, driven by interest in healthier eating patterns, social media exposure, and greater guest curiosity about diverse flavors.
Many competitors in this space are independent or family-run businesses. Abu Omar Halal has the advantage of being an early entrant with more than a decade of operational experience and a franchise framework designed to support new owners.
Leadership & Franchise Support Team
- Mohammad Omar Altawaha – Founder & CEO / President
- Fouad “Fred” Mankarious – Franchise Training Manager / QA-QC Manager
- Rami Alkhatib – Operations Manager
- Mohammad Abu Hammour – Controller / Accountant
- Abdalfatah Alhalawani – Lead Trainer
